After an unsuccessful try in 2014, the Bitcoin (BTC) brand has lastly discovered its place (a small one) in NASCAR, the US prime auto-racing franchise, after cell cost service Money App, which additionally helps BTC buying and selling, inked a multi-year cope with Richard Petty Motorsports.
The enterprise will function the first sponsor of the Chevrolet Camaro piloted by star driver Darrell ‘Bubba’ Wallace Jr. for 5 occasions, and an affiliate associate all through the 2020 NASCAR Cup Sequence marketing campaign.
Money App is developed by US-based cell funds firm Sq., based and led by well-known Bitcoin bull, Twitter CEO Jack Dorsey.
@adam3us @jack Money App was inexperienced earlier than bcash even existed; muh appropriation!
Bitcoin’s journey to make its mark in NASCAR was lengthy and arduous, as the franchise’s fans from the Cryptoverse can attest. In 2014, BTC users launched a campaign in an attempt to land a sponsorship deal with another NASCAR driver, Alex Bowman. Dubbed Bitcoin23 in reference to the athlete’s racing number, the effort was designed to place Bitcoin’s logo on Bowman’s Toyota Camry. Its organizers aimed to collect at least USD 100,000 to seal a full sponsorship deal, making his vehicle Bitcoin-themed for the August 29-31, 2014 race at the Atlanta Motor Speedway. Unfortunately, the crypto crowdfunding campaign did not generate the expected results, and in 2018, BK Racing, which was Bowman’s team at the time of the campaign, was shut down.
However, back in March 2014, Dogecoin (DOGE) customers raised some DOGE 67m, which at the moment had been price about USD 55,000, to sponsor driver Josh Sensible’s automotive in NASCAR’s Talladega Superspeedway race.
brings again reminiscences pic.twitter.com/b6qIYMMaBj
— Matt Odell (@matt_odell) July 14, 2020
For a while, bitcoin customers may solely hope to spice up their publicity in NASCAR by way of e-sports, as was the case in April this 12 months, when a Bitcoin aficionado beat Kyle Busch, the reigning NASCAR Cup Sequence champion, in a recreation on the iRacing platform. Nonetheless, with the most recent Bubba Wallace contract, Bitcoin is lastly making its entry to the true NASCAR race.
For NASCAR, which has struggled in opposition to dwindling viewership within the US, elevated curiosity from the crypto sphere may current the game with an opportunity to rejuvenate its viewers. Between 2003 and 2013, the Daytona 500 race, which is the franchise’s prime race, noticed its viewership drop from 16.5 million to 9 million.