HONG KONG, CHINA / ACCESSWIRE / December 30, 2020 / Being pregnant Tracker, a service for pregnant ladies, has introduced the preliminary outcomes of its ongoing blockchain loyalty program designed to unify its ecosystem and spur extra engagements. The corporate sought to enhance and reward participation by growing a scalable networking system for customers, advertisers, and associate firms. Additionally, it seems to remodel the ecosystem from a hub for pregnant ladies to the best platform for each fashionable household.
This program initiated a collection of value-adding companies and options, together with a labor marketplace for pregnant ladies that will provide customers the chance to earn actual cash fairly than factors or reductions. Additionally, the promoting fashions utilized within the ecosystem developed to nice results. Due to an end-to-end system, international manufacturers can now work together effortlessly with their viewers and turn into a part of a thriving ecosystem the place customers can create content material and provides trustworthy opinions.
Extra importantly, Being pregnant Tracker launched incentives within the type of tokenized bonuses to make sure the sustainability of this system. It made extra sense to incentivize customers for lively participation with liquid rewards that may be transformed to money immediately. This concept birthed Child Token, a blockchain-based utility asset powering the complete Being pregnant Tracker economic system. Child Token provides customers a way to earn revenue, pay for well being companies, and save funds.
Launched in Could, the loyalty program has already hit the bottom operating, with over a million members throughout the globe becoming a member of because it went stay. Notably, this has boosted the platform’s retention fee of 1 to 7 days by a median of 4 proportion factors. In some nations, a 5-percentage level was recorded. Because of this, the corporate generated a 12% enhance in turnover from its improved promoting mannequin.
For the 12 months in overview, Being pregnant Tracker’s month-to-month gross sales quantity elevated by 10 folds from $25,000 in 2019 to over $250,000 in 2020. This was attributable to an upsurge in actions, as customers started to undertake the feedback function. Subsequently, this established a content material change, which manufacturers and advertisers can make the most of in numerous capacities.
Talking on the relevance of blockchain to the viability of Being pregnant Tracker and its loyalty program, Evgeny Zhikharev, CEO and co-founder of the challenge, talked about that the added transparency that blockchain brings to the ecosystem is in keeping with the unique philosophy of the corporate. Zhikharev acknowledged:
“Greater than 20% of customers returned to us with their second and third pregnancies, though they already knew all of the content material that we might provide them. The very essence of blockchain has offered absolute transparency to the loyalty program that we launched. Consumer belief – irrespective of how trivial it could appear – is the best worth we have now. And the options we use should be in keeping with this worth.”
Despite the fact that the loyalty program has typically been a hit, sure areas want extra finetuning. For one, the corporate is working diligently on creating new options that can propel a excessive conversion fee for different purposes inside the ecosystem.
About Being pregnant Tracker
Pregnancy Tracker is a world cell service and one of many world’s largest communities for pregnant ladies and their households. Being pregnant Tracker gives clear, evidence-based being pregnant data and personalised recommendation from skilled obstetricians and gynecologists. Being pregnant Tracker means that you can observe key adjustments in your physique throughout being pregnant, obtain medical recommendation from specialists and emotional assist from 1000’s of pregnant ladies all over the world. Being pregnant Tracker is a spot of care and assist. The lively month-to-month viewers of Being pregnant Tracker exceeds 1.5 million folks. Primarily based on Being pregnant Tracker, the Household platform is being created, which provides data, instructional and monetary companies which can be related for every member of the family throughout a lady’s being pregnant. Our service tops the scores of fashionable purposes within the Well being phase in dozens of nations all over the world.
About Child Token
Baby Token is an initiative impressed by the demand for a utility token to anchor the loyalty program of the ever-expanding Being pregnant Tracker ecosystem. The blockchain-based bonus system capabilities as an revenue, fee, and financial savings boosting answer for customers of Interval Tracker, Being pregnant Tracker, and Child Tracker apps.
View supply model on accesswire.com: