WAYNE, PA — BTC Advertising and marketing Communications (BTC) celebrated 40 years in business with its #Cheersto40YearsBTC marketing campaign, in addition to the launch of a brand new tag line – “Expertise is the Distinction” – to higher articulate its model. The marketing campaign included superstar shoutouts from a long time previous, due to the personalised video web site Cameo, and the brand new messaging displays the agency’s dedication to making sure companions lead each shopper engagement.
“We had a variety of enjoyable sourcing the Cameo movies and obtained nice suggestions from pals and former crew members and purchasers about how a lot they loved watching them,” mentioned CEO Tom Cancelmo, who’s celebrating 20 years with the agency. “We additionally had the chance to share a small token of appreciation, thanking the various people, previous and current, for the function they’ve performed in our success.”
Launched in 1980 by veteran entrepreneurs Mel Boyd, Joe Tamney and Ray Cross, BTC is likely one of the area’s longest-standing PR and advertising communications companies. BTC gives inventive, PR, direct advertising and digital companies for regional and nationwide purchasers, particularly these in hospitality, business-to-business, nonprofit, senior residing and actual property sectors.
“As an company, we’ve advanced over time simply as our trade has,” added Cancelmo, “however the one fixed is we’ve at all times felt very strongly that purchasers deserve – and are paying for – the expertise our crew has addressing challenges and fixing issues. Therefore, ‘Expertise is the Distinction.’”
BTC has a storied historical past from serving to The Greenbrier resort in West Virginia uncover its secret bunker within the mid-Nineties, to reopening New York Metropolis’s famed Barbizon Lodge as a Melrose Lodge property, to regional adverts that includes well-known sports activities personalities Dick Vermeil and Harry Kalas and partnering with the long-lasting Devon Horse Present and Nation Truthful on the Principal Line.
“2020 was not the kind of yr we anticipated as we kicked off our fortieth anniversary, however we’re happy with all we completed with our shopper companions, particularly in the midst of a pandemic,” added Chris Murray, a BTC companion. “Not solely did we assist purchasers tackle COVID’s affect on their organizations, we have been compelled to get inventive and implement distinctive approaches to realize their objectives and aims; that potential is a part of what you get when working with our crew members who common over 25 years on this enterprise.”
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