In Could 2020, the ICO paused its investigation into actual time bidding and Adtech, because of COVID 19 (see our abstract here).
On 22 January, the ICO introduced it’s now resuming its investigation. The ICO said it would now proceed with a collection of audits and issuing evaluation notices to particular firms over the approaching months. The ICO famous the end result of those audits will give it a clearer image of the present state of the trade. The ICO additionally said it is going to be reviewing the function of knowledge brokers within the Adtech eco-system.
Though the ICO has said it is probably not potential to supply common updates, it would publish its remaining findings as soon as it has concluded its investigation.
The ICO’s place is that organisations within the Adtech house ought to assess how they use private information “as a matter of urgency”.
“All organisations working within the adtech house must be assessing how they use private information as a matter of urgency.”